Introduction

Time wasted is profit lost.

Trade shows: After long hours and sometimes days of walking through displays of products in which you have no interest, you finally find something that interests you. You then get connected to the sales representative who you find is working as a Chinese “middle man” or someone at junior level. Your translators are unable to reveal this information because the business titles used in China are not parallel in importance to the same title in English. This lack of cultural interpretation then becomes a drag on your attempts to facilitate your business because their grasp of the western cultural differences, language and technical terminology is at best, poor.

On top of that you find out, too late, that the product is not the quality you wanted, the company has weak financing and has low production capabilities. This results in a lot of wasted time, higher prices and a lot of traveling from city to city.

Have Global Connect source your products and arrange meetings with the CEO’s of well financed companies with good track records that manufacture specific products with the specifications you require. This “rifle shot” approach not only saves your time but also increases your profit potential.